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Am I Eating Hatchery Salmon?

Most likely, yes. We don't blame you. 

Between confusing labels, complex supply chains, and the seafood industry’s loose use of the word wild, it’s harder than ever to know what’s actually on your plate. Hatchery salmon are often marketed as “wild-caught,” even though their life cycle begins in human-controlled facilities before release. Unless you know what to look for, you may be paying premium prices for fish that isn’t truly wild Alaskan salmon.​​​​​​​​​

Key Steps to Identify True Wild Alaskan Salmon

Understand Labeling Laws

In the U.S., fish labeled “wild-caught” can include both wild-born and hatchery-raised salmon released into the wild; the term does not legally guarantee completely natural origins. Look for “Alaska wild-caught” as a baseline, but be cautious: many Alaska salmon are hatchery-born yet labeled as wild-caught due to current regulations.

Buy Direct from Small-Scale Fishers When Possible

Community-supported fisheries or direct-to-consumer operations often provide detailed catch documentation and are transparent about stock origins. They may be able to provide information on whether their catch includes hatchery-origin fish.

Ask Critical Questions at the Point of Sale

(1) Is this fish hatchery or wild origin?

 

Ask about origin, NOT method of catch! Don't be fooled by "wild-caught."

(2) Can you trace the fish back to a specific river, fishery, or region? Some places have little or no hatchery influence.

(3) Can you trace the fish back to a specific harvester? Most harvesters know whether they can or cannot guarantee wild fish. 

Look for Third-Party Certifications

Certifications such as Marine Stewardship Council (MSC) and Alaska Responsible Fisheries Management may offer more transparency but do not always guarantee the absence of hatchery fish, as these programs recognize the role of hatchery supplementation in Alaska's fisheries.

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Sustainable Harvester Highlights

Even though the system isn’t perfect, there are responsible ways to make better choices. When you buy directly from small, independent Alaskan fisherpeople committed to sustainable harvests and conservation, you’re helping protect wild salmon runs for future generations.

Sound Salmon

Sound Salmon embodies Alaska’s constitutional promise to maintain fish “on the sustained yield principle” and demonstrates a clear commitment to protecting wild salmon and the ecosystems that sustain them. Their small-batch, artisan-harvested salmon come from some of the world’s richest waters, and their practices reflect both care for quality and deep respect for Alaska’s wild legacy.

Find locations here, or read below for direct-from-fisherpeople options: 

Wild Delta Seafoods

Seth Balint is a second-generation commercial fisherman who learned the trade on the Copper River Delta and in Prince William Sound alongside his father. Over the years, he developed a deep love for the hard work, rhythm, and adventure that come with life on Alaska’s waters. Spending months fishing, hiking, and exploring the remote wilderness has shaped his commitment to the craft and to the ecosystems that sustain it.

Join his catch list and see fish options here, or email sethbalint@wilddeltaseafoods.com

Sleepy Bay Salmon

 

Sleepy Bay Salmon treats the environment like home—because it is. Rooted in a 10,000-year legacy of stewardship by the Chenega people of Prince William Sound, they fish sustainably to protect Alaska’s wild ecosystems for future generations. Their careful, low-impact harvesting methods ensure every salmon is caught responsibly and delivered at peak quality.

 

Purchase salmon direct to your door — order here.

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